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48percent.org

Program lines

At the moment, more than 1/3 of the world population is not using the internet. The technical reasons that first come to mind, like realizing connectivity in remote areas, are just the beginning of the story. Other major obstacles preventing people from using available internet connectivity are affordability and a lack of necessary knowledge and skills.
These obstacles make the available connectivity options unusable. Apprehension because of a lack of knowledge about safe internet usage is another serious obstacle. To work towards solving these issues, we collaborate with partners that are doing projects that fall under one of our three program lines.

Program line 1: Facilitate access to affordable connectivity

This program line focuses on the physical side of connectivity. Even though around 95% of the world population is covered by some form of connectivity, roughly 37% of the world population is still not using the internet.

In many parts of the world rural, remote, or underserved areas still do not have the type of internet or other connectivity that fits the needs of the people that live there. One size solutions do not work here, because each area and community has different needs.

We focus on funding projects that offer equitable physical connectivity solutions which meet the specific needs of the people. We consider what approach to connectivity will help people in that area now as well as in the future. We also consider whether the solutions are sustainable long term.

Equitable access to connectivity

Program line 2: Facilitate basic digital capabilities

This program line focuses on the knowledge and skills needed to access connectivity. The offline population is disproportionally poor, rural, uneducated, elderly, and female. For these groups, the lack of necessary knowledge and skills to use available connectivity is a big obstacle.

 

We focus on funding projects that provide basic digital capabilities to people who have minimal knowledge on how to use digital devices and the internet. Being digitally capable is knowing which digital tools are available, how to use them across different contexts, and feeling confident in doing so. We believe that digital capabilities are essential to thrive in today’s world.

Program line 3: Facilitate privacy awareness and safe internet usage

This program line focuses on making sure that people know how to use the internet safely and protect themselves and their personal information. Having access to connectivity and the capabilities to use it opens many doors, but it also brings more dangers.

 

We focus on funding projects that create awareness about safe internet usage. We focus on topics such as data protection, strong password creation, identifying trusted websites, privacy in the age of AI and preventing online scamming. Through this, people will become more knowledgable of the strengths of the internet, as well as aware of its dangers.

Collaborate with us

Get to know 48percent.org

Collaboration is at the center of what we do. We collaborate with our partners and aim to support and amplify their efforts. Take a look at our projects and stories to see the work we do and let us know if you would be interested in collaborating.

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